The president of Nintendo of America, Doug Bowser, discusses the use of AI in games and whether Nintendo will begin using it ...

Nintendo's Doug Bowser opens up about how the company views generative AI in video game development and its role in the industry.

As Sony raises prices for its PlayStation 5 consoles in some international markets, a supplier for the Nintendo Switch 2 ...

Nintendo’s Doug Bowser announces variable pricing for Switch 2 games, breaking away from unified prices. Learn how game costs ...

Nintendo is "actively assessing" the impact of U.S. President Donald Trump's tariffs will have on the Nintendo Switch 2.

After an agonizing wait, Nintendo finally revealed more details on the Switch 2 during a Direct presentation on the morning ...

Nintendo of America president Doug Bowser tells WIRED the company is still figuring out how to address tariffs that could ...

CNBC got an exclusive interview with Nintendo Americas President and COO Doug Bowser after the Switch 2 was unveiled.

If you're an Xbox fan of a certain age, you probably remember one of the most infamous moments in the brand's history that ...

Nintendo of America president Doug Bowser explains why the console is currently priced at $449.99.

The company moved most of its manufacturing to Vietnam from China to avoid tariffs. But the unpredictability of President ...

Bowser says Nintendo hasn't 'set a benchmark' for what the average Switch 2 game will cost.