Google asserts its position in the CTV ad ecosystem. Also: a change to its search ads biz may be inflating advertising costs ...

The CPM model is broken. What other industry would accept paying full price for a product that delivers less than half of ...

Netflix's overall revenue grew 16% to $10.2 billion last year thanks to subscriber and ad revenue growth, with operating ...

Netflix’s overall revenue grew 16% to $10.2 billion last year thanks to subscriber and ad revenue growth, with operating margins up 27%.

Data brokers that operated in California last year need to register with the California Privacy Protection Agency by the end ...

Retail media might not ruin retail, but the strikes are adding up. Plus, TikTok throws its support behind Trump.

Conservative lawmakers are attacking the First Amendment rights of private companies to choose what kinds of political ...

Multiple different criminal rings around the world are orchestrating surgical phishing scams that target ad industry media ...

Digital advertising’s potency has always come down to knowing what the audience is searching for and the sites they’re ...

M&A started off with a bang in 2025. T-Mobile bought Vistar Media, and The Trade Desk bought Sincera. With a special guest ...

The Trade Desk announced its plan to buy Sincera, a startup that aggregates and supplies metadata to ad tech companies.

T-Mobile buys Vistar Media, an ad platform that specializes in digital out-of-home, for approximately $600 million.