As for the stores themselves, Starbucks will be closing underperforming shops to invest in building new locations, and revamping old ones to make them more welcoming, cozy, and wa

The coffee chain’s CEO said investments in store experience are ramping up, but union members say the company isn’t spending enough on hourly employees.

Starbucks is rolling out new ideas to make its stores more inviting to customers and recapture some of the "vibe" from its early days.

"From bean to cup, it’s the people at Starbucks that make us special," Niccol told shareholders during its annual meeting, explaining that his upcoming plans are solely to enhan

Starbucks has been struggling with declining sales since last year as high prices and long wait times drove customers away.

The "third space" is getting a potential new look, according to Starbucks CEO Brian Niccol. The exciting news was shared by Niccol today as part of the coffee shop's virtually hosted 33rd Annual Meeting of Shareholders.