SXSW has added new Keynotes and a third round of Featured Speakers for its 39th edition. Keynote speakers are Grammy winner John Fogerty and Bluesky CEO Jay Graber. “Whether it be insights from the CEO of one of the fastest-growing social media platforms or tales from a Rock and Roll Hall of Famer,

In 2006, South by Southwest was the launching pad for a pre-Elon Musk Twitter. Now, as users flee the renamed X, the latest iteration of the conference (March 7-16) is highlighting what many see as its successor, Bluesky, with the addition of the company’s CEO, Jay Graber, as a keynote speaker.