Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found ...

Most marketing campaigns fall flat. They get ignored, scrolled past, or even actively mocked. But viral campaigns? They spread like wildfire, building your brand while you sleep. The difference isn't ...

As someone who has spent decades in the digital marketing industry, I’ve witnessed the evolution of marketing tactics and the shift from traditional advertising to an interconnected digital ecosystem.

High-impact campaigns are strategic initiatives that align with core customer needs, navigate complex buying journeys, and deliver tailored marketing programs. They require a unified organizational ...

Startups can begin building their brand from day one with a solid marketing plan. Learn what to include in a marketing plan ...

Finally, one of the most powerful strategies is collaboration. Working with experienced book marketing professionals, like The Book Writing Group, allows authors to leverage expertise they might not ...

ABTA’s training day will provide expert guidance for travel marketers on creating new and unique content for your campaigns. Learn how to create content for different audiences, gain an understanding ...

Virtual Reality technology is incorporated in business marketing campaigns. It helps to connect with audience and engage them in a better way. Marketers can employ virtual reality for serious training ...

Tailored direct marketing can be highly effective – but businesses first have to understand who their customers are. Mark Roy, founder of The Data Agency, reveals four steps to maximise the ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

YOUNGSTOWN — City officials are considering spending up to $200,000 to hire an agency to “develop and implement a comprehensive marketing plan.” Andy Resnick, the city’s spokesman, said his ...