Gen Z shopper Emily Huang of Boston likes buying dupes or name-brand alternatives for herself and her friends. When she was studying abroad in Shanghai last year, she went to a market and bought her ...

An influencer set off a debate on the ethics of promoting replicas on TikTok after her team requested the platform take down videos featuring dupes — duplicates of brand-name products — of her brand’s ...

Panera Bread just launched a tasty new ‘it’ bag. But will customers bite? The fast-casual chain hopes to recapture the internet magic of its viral 2023 BAGuette handbag, which seemed to be a Fendi ...

When Gen-Z shoppers get “duped,” they aren’t being conned into buying fake merchandise. They’re seeking out wares from upstart companies doing gangbuster business selling Gen-Zers and Millennials less ...