Forbes contributors publish independent expert analyses and insights. Nana Ama Sarfo covers current international tax news and transparency. In Japan, young people are drinking much less than previous ...

In the summer of 2022, Japan launched a business contest to get young people to drink more booze, combatting a declining alcohol industry. The Sake Viva! contest is organized by Japan’s official ...

Japan's government wants young people to drink more alcohol in an effort to reverse declining sales, which it has blamed on demographic changes in the far-Eastern nation. The "Saka Viva!" campaign, ...

The Japanese government has been hit in the pocket by an unusual problem — its young people aren’t drinking enough. Since the pandemic began, bars and other premises selling alcohol have been hit hard ...

A controversial new Japanese government campaign is urging young people to drink more alcohol to boost the economy. It comes as young Japanese people are turning away from drinking. The government of ...

Out of all the alternatives to alcohol, non-alcoholic beer has so far made the greatest inroads. Whether it’s the rise of specialists like Athletic Brewing in the US or Big Drop in the UK, or the ...

Japan has launched a national competition to get its young people to drink more alcohol. The "Sake Viva!" competition seeks ideas about how to boost domestic alcohol sales. The initiative was launched ...

Japan's government wants young people to drink more alcohol in an effort to reverse declining sales, which it has blamed on demographic changes in the far-Eastern nation. Subscribe to read this story ...