Alongside the extension, LSU will be leading off Nike’s Blue Ribbon Elite NIL program, a first-of-its-kind partnership, ...

The LSU Tigers secured a groundbreaking Nike deal through 2036, launching the innovative Nike Blue Ribbon Elite NIL program ...

With the Lane Kiffin era on the horizon, LSU's athletic department is remaining with Nike for the foreseeable future.

Nike is taking another major step into the NIL space. In the process, the company is also strengthening its relationship with ...

Nike and LSU are extending their five-decade partnership, introducing a new era of athlete-centered innovation and ...

Nike Inc. announced an extension of its five-decade partnership with LSU (Louisiana State University) to 2036 while also ...

Since Nike relaunched Kobe Bryant's signature sneaker line last year, the brand has found a comfortable release schedule. Fans of the Los Angeles Lakers legend can expect at least one monthly sneaker ...

You can peel open Nike’s Elite EasyOn backpack with one hand and get full access to its interior. You can peel open Nike’s Elite EasyOn backpack with one hand and get full access to its interior. is a ...

EYBL Scholastic Showcase games on Dec. 8-9 will be open to NBA team front-office personnel for player evaluation purposes. Official release NEW YORK — The National Basketball Association (NBA) and ...

Nike's Elite Hero Collection of sneakers for, from left: Kevin Durant, Kobe Bryant and LeBron James. (Nike) Nike's LeBron 11 Elite Hero sneakers for Heat forward LeBron James. (Nike) Nike's LeBron 11 ...

The renowned footwear and apparel company announced Thursday that a new approach to partnering with college athletes is ...