Hasbro’s Transformers SDCC exclusives include a retro Optimus Prime and Jazz cereal-box set and a Jem and the Holograms ...

After four decades, Optimus Prime is finally getting an essential upgrade.

The most heartbreaking chapter in the entire history of The Transformers franchise is officially returning in celebration of ...

Blokees unveils Transformers: Prime Action Edition Optimus Prime, a 7.28-inch model kit inspired by the 2010 series. The ...

Bridget Carey is an award-winning reporter who helps you level-up your life -- while having a good time geeking out. Her exclusive CNET videos get you behind the scenes as she covers new trends, ...

This time around, it comes with a massive surprise, an all-new trailer that could simultaneously transform the leader of the Autobot faction. As per a news story by The Verge, the self-transforming ...

Mike Sorrentino is a Senior Editor for Mobile, covering phones, texting apps and smartwatches -- obsessing about how we can make the most of them. Mike also keeps an eye out on the movie and toy ...

Last year, Super7 made a Santa Optimus Prime figure for the holidays, in the retro style of ’70s Kenner figures. This year, Hasbro did one better. Their holiday Optimus Prime actually transforms. The ...

Caitlin Albers is a news writer with 10 years of experience covering the world of pop culture. When she's not writing about breaking news regarding the MCU, Caitlin can be found rewatching the ...

Hasbro's latest Optimus Prime toy can transform from Truck to Robot on its own, and it was made possible with the toy company's collaboration with Robosen. The popular 90s toy has come to life, ...