To this day, the guiding principle of Proraso remains the same as when it was indicated by Piero Martelli in 1948: to create quality products that make shaving enjoyable and flawless, in the ...

Traditionally, the best shaving cream for men is the one they already have. It’s a habitual product that can easily become part of a grooming routine and stay there. I reckon you know a man whose ...

Before the flashy packaging, foams and gels that await guys in drug store shaving aisles today, there was Proraso. The Italian product line, long the go-to for barbers across the Atlantic, relaunched ...

Branded content. Us Weekly has affiliate partnerships so we may receive compensation for some links to products and services. Men are starting to focus more and more on skincare, and why shouldn’t ...

A quality razor is important, but a hydrating shaving cream kicks your self care routine into high gear. Plus, it creates a thin barrier between the razor and your skin for a smoother glide and less ...

If you choose to shave, ingrown hairs are common but can be prevented — or at least you can reduce the frequency of them showing up on your skin — by investing in a high-quality razor, practicing good ...

A quality razor is important, but a hydrating shaving cream kicks your self care routine into high gear. Plus, it creates a thin barrier between the razor and your skin for a smoother glide and less ...