If you haven’t used the power of user-generated content (UGC) to create trust and authenticity with your audience, you're missing out. In this article, I'll offer actionable strategies for how to ...

User-generated content (UGC) is a key SEO tool that 25% of major brands benefit from, influencing search results and customer trust. UGC increases site visibility, boosts conversions and click-through ...

"Both FGC and UGC influence customer-based brand equity, but only firm-generated content's source credibility enhances brand equity; the credibility of UGC does not. Brand equity acts as a full ...

User-generated content is a powerful tool for building trust, establishing credibility and connecting with your audiences. Here’s how to leverage it effectively. User-generated content is seen as more ...

In the quest to establish meaningful connections with customers, businesses are constantly on the lookout for innovative strategies. Among the numerous marketing tactics and tools, one stands out for ...

Effective moderation is essential to ensure the content aligns with your brand's values and complies with legal and ethical standards. Protect brand integrity. Automated malware detection and ...

Google's Search Liaison discusses the rise of user-generated content in search results, citing demand and poor quality of marketing-driven content. Google is increasing UGC in search results due to ...

You've heard of user-generated content, but how about employee-generated content? Of all the types of content at your disposal, employee-generated content (EGC) is the most effective at simultaneously ...

December 05, 2025 – PRESSADVANTAGE – StoryPop UGC Agency has announced a strengthened focus on its User-Generated Content (UGC) marketing capabilities, reflecting the rising demand for authentic, ...

Study reveals user-generated content has no direct impact on brand engagement. Firm-generated content is key for building trust and loyalty.

SOUTH PASADENA, CA - APRIL 23: 11-year-old Ansel, the photographer’s son, plays Fortnite featuring Travis Scott Presents: Astronomical on April 23, 2020 in South Pasadena, California. Travis Scott + ...