Elizabeth Maxson Martinet is Chief Marketing Officer at headless content management platform Contentful – and someone with a ...

From AI to squeezed margins, ecommerce experts talk about the ‘elephant in the room’ and where efforts should be focused in ...

Sponsorship has long been a means for brands to obtain reach and diversify their audiences, from the wealthy ancient Greeks ...

The impact of GenAI on commerce has become a major topic of conversation. We asked the experts what this means for the customer experience, whether agentic commerce is all it’s cracked up to be, and ...

Now with 800 million monthly active users, TikTok has quickly risen to become one of the most popular social media platforms of 2020. Naturally, brands of all kinds are now getting involved, trying to ...

Given the benefits, this statistic is somewhat shocking. The same report suggests that charities with a digital strategy are in a far better position than those without. 92% of digitally-focused ...

Basket abandonment is an inevitability in ecommerce as it’s all to easy for shoppers to lose interest, decide to buy from a competitor, balk at delivery charges, or back out because they were only ...

But it continues to be true, and thousands of businesses across the world have been forced to grapple with what it means for how they make money. With ‘business as usual’ completely out the window, ...

You don’t have to look far. If you work for a multinational brand in China or make a product that is sold in China, have a look for your brand on a Chinese website through Baidu or QQ. What you will ...

This came just three years and four months after her company, Kylie Cosmetics, was founded in November 2015. However, the phrase ‘self-made’ in this context is certainly debatable given her familial ...

In 2020, social commerce in the west is just beginning to come into its own, with social networks like Pinterest, Facebook and Instagram responding to a clear trend from users towards generating sales ...

It’s quite appropriate for spring that the TextEdit file open on my laptop routinely corrects ‘endcap’ (the displays at the end of a supermarket aisle) to ‘endocarp’ (the technical word for e.g. the ...