Campaign's first-ever list of achievers aged 50+, a cohort pushing the marcomms industry forward through tenacity, experience ...

AKQA staffers.

As brands chase fandom gold, the event is crafting a careful expansion playbook—scaling big while protecting the authenticity ...

By championing fearless, boundary-pushing childhoods, Horlicks quietly updates its promise of ‘growth’ for the 21st ...

Articles written by Abidali Dantrelia ...

As the wellness market evolves, so does the need for accountability. Brands that embrace this trend will earn long-term consumer loyalty, says You Care Lifestyle CEO.

With livestream restrictions and content filters rising, marketers are rethinking their strategies about connecting with the ...

Influencers are the new-age brand ambassadors. With millions of followers, hyper-personalised content, and loyal communities, they offer brands a shortcut to attention. But like all powerful tools, ...

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The new guidelines push brands and influencers to rethink credibility, as technical advice in health and finance faces ...

Hindustan Unilever Ltd and Honasa Consumer Ltd, which owns Mamaearth, have reached a resolution in their legal dispute over rival sunscreen advertisements following proceedings in the Delhi High Court ...

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