A campaign responding to persistent gender stereotypes around who gets to be a “builder” comes as inclusion initiatives are ...

Brand executives discuss how the #ShareTheFirst effort fits into Unilever’s plans to shift 50% of ad spend to social media, ...

Meta’s next-level artificial intelligence tools could create and target campaigns for marketers by next year, according to a ...

The chain plans to meaningfully ramp up marketing spend as it seeks to bounce back from its first same-store sales decrease ...

Brands including McDonald’s and Starbucks are taking big swings with creative campaigns, evolving loyalty strategies and ...

Out-of-home ads will assess factors like location and ambient temperature to serve up messages to consumers most in need of ...

The brand is looking to boost membership acquisition and loyalty amid stiffer competition and plans to open dozens of new ...

The platform announced a slew of new features including branding solutions, automation tools and an artificial ...

The campaign will include a new spot, a Snapchat activation and a throwback web portal that features behind-the-scenes ...

Celsius, which was boosted in 2022 by a $550 million investment by PepsiCo, has focused previous marketing efforts around ...

Former Meta and Apple executive Rebecca Van Dyck is taking the reins as the company pushes further into travel services and ...

CMO Debbie Woloshin speaks about artificial intelligence and staying agile in her first interview since joining the apparel ...