AI agents have become popular as they link consumers with brands, but some execs and developers are concerned that an open ...

Legacy media companies want smaller, more aggressive business units - and at the same time, more control. Can this work?

Anderson, introduces striking movie theater-like posters alongside other seasonal content to capture attention and remind the ...

This week, Doug Parks sits down with Matt Heizman to talk about the role of education in driving category awareness and how ...

As it approaches its decennial next March, the firm now has regional directors across the Americas, Europe, Middle East & ...

That's actually the title of a new, comprehensive communications planning study released by WPP Media, which reinforces half ...

As expected, tech scion David Ellison is taking a hands-on approach to managing and shaping the new company formed from the ...

Google today launched its first fully AI-generated ad, featuring a turkey looking for airline flights through the AI Mode search tool to fly the coop - any day but Thanksgiving.

In its Q3 report, Meta showed significant increases in video consumption and active social media users and strong results for its ad business, but took a massive 83% net profit drop due to a tax ...

As many marketers step back from purpose-driven work, E.L.F. keeps turning belief into brand energy -- and takes it to Twitch.

AI agents have become popular as they link consumers with brands, but some execs and developers are concerned that an open ecosystem for these tools could expose client secrets.