Research and insight trade organisation Esomar has appointed Patrick de Regt as chief operating officer (COO).
Research company NIQ has launched a new metric to measure how well FMCG companies covert visibility into sales, with Coca-Cola ranked the top brand in western Europe.
Marketing agency MacMartin, based in Derby, has been awarded UK government funding for a research project focused on behaviour change campaigns.
Business intelligence startup WisdomAI has secured $50m in a Series A funding round led by venture capital firm Kleiner Perkins.
Conversational research consultancy Reach3 Insights has made several promotions across its teams in the US and Canada.
Technology, AI and data firm Circana has expanded its convenience store channel coverage in the US to new product categories.
True, sustainable brand growth comes from understanding what’s bringing consumers to shop in your category in the first place: a concept known as category entry points (CEPs).
Data and technology company Numerator, part of Kantar, has created a new, consumer-centric measure of inflation supported by retail purchase data.
Subscribers to streaming services are increasingly opting for advertising tiers on platforms such as Netflix, Disney and Amazon Prime Video, according to data from audience measurement body Barb.
Research sector think tank MRS Delphi Group has appointed Eddie O'Brien, senior director of global customer insight at Sage.
Survey design needs to consider how best to compete with social media and streaming, with research challenging for people’s time with a range of entertainment options, an MRS webinar on mobile ...
Behavioural consultancy CogCo has created an AI-led platform to help teams to test ideas with customer profiles built from their research.