Tim Cook believes that health apps will define the legacy of Apple. The tech giant’s CEO believes that devices such as the Apple Watch – which can monitor heart rate and sleep quality – will be remembered as game-changing in years to come.

This week’s Apple headlines; iPhone Pro camera details, the iPhone SE challenge, Apple Silicon M5 improvements, Apple’s AI strategy, and

Investors are salivating at the prospect of the iPhone maker topping the milestone as the company’s stock price has soared by nearly 40% since Jan. 1.

Apple won't charge you for AI, but you have to invest in a compatible iPhone, iPad, or Mac to use those AI-driven services.

Onlookers were quick to be skeptical when Apple gave Tim Cook the role of CEO of the company, but he has demonstrated remarkable leadership skills over the years and has only pushed the company to ...

In a recent interview with WIRED, Apple CEO Tim Cook said Apple had ‘never talked about’ charging for AI—here’s why.

Apple's stock has climbed 16 per cent, adding approximately $500 billion to its market capitalisation and placing it ahead of rivals Nvidia and Microsoft.

This is according to Apple’s CEO Tim Cook, who recently sat down in an interview with WIRED’s Steven Levy. The interview covered a lot of topics, and one of those topics is AI. Levy mentioned ...

Apple CEO Tim Cook joined the series' star and executive producer Rebecca Ferguson on the sprawling "Silo" set at Hoddesdon Studios outside London to make the announcement. "We get to walk around these environments again under new circumstances,

Elon Musk once attempted to sell Tesla to Apple during Tesla's early financial struggles, but Tim Cook refused to meet with him and declined the offer. Cook did not want to manage a car company, even an innovative one like Tesla.

A technology specialist from Falkirk Council rubbed shoulders with real royalty and digital top dogs down in London.

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