Shares of Tide and Pampers parent Procter & Gamble rose Wednesday after the consumer goods giant posted fiscal 2025 second-quarter net sales that topped Wall Street estimates.

More consumers are purchasing goods in bulk, the retailer says. It's one way shoppers are coping with lingering inflation anxieties.

Procter & Gamble beat second-quarter sales estimates on Wednesday, as the Pantene shampoo maker's efforts to bring newer versions of its products to the market across various price tiers attracted more customers in the United States.