Prime Video is using AI to pinpoint movies and shows that have similar plot points and character arcs to your favorite picks, making suggested content more relevant to your specific tastes (Photo courtesy of Prime Video) As Amazon looks to capitalize on ...

Amazon leaned into the advertising funnel in a big way during its 2025 Upfront event at the Beacon Theater in New York City on Monday night. Perhaps the most notable product enhancement the company unveiled was the use of AI to generate contextual ...

Prime Video is now experimenting with AI-assisted dubbing for select licensed movies and TV shows, as announced by the Amazon-owned streaming service on Wednesday. According to Prime Video, this new test will feature AI-assisted dubbing services in English ...

In an effort to make movies and TV shows more accessible on Prime Video, Amazon announced that it's testing an AI dubbing system that will translate select content on the company's streaming service into other languages. Creating captions, subtitles and ...

When you watch a piece of media produced in a language you don't speak, you have a couple of options. You can, of course, turn on subtitles and follow along by reading. But in some cases, you can switch the audio track to whichever language you speak.