Wicked: For Good’s marketing blends fan energy, targeted digital moments, and expansive brand collaborations to build steady buzz for the sequel.

I mean, makes sense, since Ariana Grande is a Swarovski ambassador! Best of all, the Lilia Butterfly Necklace is available on Amazon—and it's 42 percent off ahead of Black Friday. Meaning: Though it ...

The Wicked: For Good premiere arrived, and it came dressed to impress. Check out a gallery of celebrities inside.

Part Two promotions on NBC in a custom Rahul Mishra couture look that pays direct tribute to the Emerald City. The ensemble, ...

Balenciaga’s couture chapter under newly appointed creative director Pierpaolo Piccioli is officially underway, and Ariana ...

Balenciaga’s couture chapter under newly appointed creative director Pierpaolo Piccioli is officially underway, and Ariana ...

The designer has chosen the good witch Ariana Grande to cast a spell over the storied Spanish house’s new artisanal era.

Before “Wicked” landed on the big screen a year ago, Universal told cinema owners of its simple goal for promoting the movie ...

Ariana Grande has returned to her signature pink Glinda-inspired style. While in Singapore celebrating the release of “Wicked ...

Ariana Grande returned to her Glinda-inspired method dressing in a custom look by Thom Browne for the "Wicked: For Good" ...

When Ariana Grande takes the stage, magic follows, and her custom Robert Wun gown proves that. During NBC’s “Wicked: One Wonderful Night” special, she gave all those watching butterflies. The ...

However, many pointed out that Ariana is a carbon copy of her beautiful mother Mahima. An internet user shared, “Very pretty looks just like her Mom,” whereas another wrote, “Kitni cute hai little ...