It's a cherished historical chestnut now, but when Converse had NBA stars rap to promote their new "Weapons," it changed the game.

The Zuffa Boxing signings are coming fast and furiously. On Tuesday, the promotion revealed a roster of 96 fighters. Some ...

Pacquiao and Mayweather will fight again, more than 11 years later, as Netflix sets a September rematch in Las Vegas.

Floyd Mayweather Jr. and Manny Pacquiao are returning to the boxing ring for a match more than a decade after their first "Fight of the Century." ...

LAS VEGAS (AP) — When Mike Tyson was developing as a young fighter in New York in 1980s, he had plenty of chances to test the skills that would one day make him the world's best and fiercest ...

Mike Tyson appeared in a Super Bowl advertisement promoting a campaign against ultraprocessed foods, marking a notable shift for the former heavyweight champion into public health advocacy. The ...

Super Bowl LX is not only the NFL's biggest stage in 2026 — it's also a make-or-break broadcast for commercials, with the nation's top brands spending millions on 30- and 60-second ads aimed at ...

Following last year’s trend of showcasing AI in multimillion-dollar ad spots, the 2026 Super Bowl advertisements took it a step further by leveraging AI both to create the commercials and to promote ...