Starbucks CEO Brian Niccol defends company’s DEI practices, says they are ‘key’ strength of business
Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on ...
QSR magazine1d
Starbucks Unveils New Store Design to Restore Cafe Culture and Revive Guest Experience
Starbucks CEO Brian Niccol wants everyone to know the “third place” is alive and well. It’s a concept the coffee giant has long embraced, giving guests a comfortable space between their home and ...
Hosted on MSN11d
Pulse check: 6 months of Brian Niccol's 'Back to Starbucks' plan
When Brian Niccol stepped into the top job at Starbucks in September ... "Lifting elements of the coffee house experience and ...
Starbucks’ layoffs weren’t about cutting costs, CEO tells remaining workers: ‘We’re not effective’
Starbucks CEO Brian Niccol pointed to company leaders that were “not effective” as reason for a spate of recent changes aimed ...
Retail Insight Network on MSN17d
Starbucks to cut 1,100 jobs as part of turnaround plan amid sales dip
Global coffee house chain Starbucks plans to eliminate 1,100 corporate jobs as part of CEO Brian Niccol's strategy to streamline the business and improve financial performance. Niccol has given ...
How Starbucks Is Working To Revive The Brand
Starbucks CEO Brian Niccol, takes the helm inheriting a company beset by eroding profits, declining same-store sales, and a ...
8 ways Starbucks is changing your coffee routine as CEO Brian Niccol tries to turn around the coffee chain
From self-serve milk to more free refills, Starbucks has been making multiple policy changes under new CEO Brian Niccol.
The Washington Post18d
Starbucks plans to cut more than 1,100 corporate jobs
Niccol wants to bring the chain back to what made it successful in the first place — which is a coffee house atmosphere, said Brian Yarbrough, an analyst for Edward Jones. “Starbucks became ...