In a new ad slated to air during Super Bowl LX on February 8, Pepsi lures a Coca-Cola stalwart, a figure meant to be seen as ...

For all the money spent on Super Bowl ads, the goal is actually pretty simple—capture the attention of a massive audience, ...

When you walk into a convenience store, what used to be refrigerators filled with soda now offer energy drinks, iced coffee, ...

The soda brand's Big Game aim at Coke landed well.

Pepsi kicked open the door to the soda wars again with a Super Bowl commercial that instantly grabbed attention and refused to let go. In the ad, Pepsi boldly borrows and flips the ...

Pepsi is bringing its revived Pepsi Challenge to Atlanta from May 8–11, inviting locals to a blind taste test against Coke Zero Sugar at multiple city locations. Participants who choose their favorite ...

With Super Bowl LX less than two weeks away, brands are already making headlines with early ad releases. This year, Pepsi has turned heads by leaning into humor and nostalgia, ta ...

Buc-ee's is a gas station paradise loaded with plenty of goods worth the pit stop. But while most locations offer Coke, only one carries Pepsi.

If you are an avid soda drinker, you will soon have more options to choose from, as two of the biggest names in the industry unveiled plans for new drinks this week. Coca-Cola and PepsiCo both ...

Internal briefings obtained by the Business Post show the government was lobbying the EU to drop planned export controls on ...