The first Pepsi Challenge tour in 50 years didn’t feature regular or even Diet Pepsi. Instead, the blind taste-test showdown last year pitted Pepsi Zero Sugar against Coca-Cola Zero Sugar. At the ...

Pepsi is stirring up early Super Bowl LX buzz with a teaser titled “The Choice,” built around a surprising visual twist. The ...

Zero sugar drinks’ branding resonates more with younger, wellness-minded consumers, who shun sugar but don’t vibe with ...

As the books grew famous, the real Christopher Robin (who actually went by the nickname Billy to his family) struggled with ...

Get all latest & breaking news on Soft Drink . Watch videos, top stories and articles on Soft Drink at moneycontrol.com.

They’re some of the biggest stars in the world, but these celebs will still cash in to sell a product. Charlize Theron For two decades — at a reported $5 million per year — the Mad Max: Fury Road star ...

We look at the Novo Nordisk A/S outlook for 2026: new CEO focus, oral Wegovy edge vs Eli Lilly, and double-digit growth ...

Follow the footprint? Pepsi releases a cryptic Super Bowl 60 commercial teaser, which has plenty of fans guessing the outcome ...

The Pepsi Era is over at Indianapolis Motor Speedway. On Wednesday, IMS announced a multiyear partnership designating ...

As PepsiCo revives the Pepsi Challenge, it's also offering an Instagram-ready lesson in challenger-brand marketing.

The first Pepsi Challenge tour in 50 years didn’t feature regular or even Diet Pepsi. Instead, the blind taste-test showdown last year pitted Pepsi Zero Sugar against Coca-Cola Zero Sugar.