The Phantom Menace came out, you probably remember the Pepsi promotion with the character’s face on a series of collectible ...

When it came to sugary drinks, the 1990s was a decade of near-unparalleled innovation. Sadly, not all of the era's best sodas ...

When war, trade, and diplomacy dominate headlines, brands can no longer pretend politics don’t affect them. From McDonald’s ...

Carnival Cruise Lines is reuniting with the Coca-Cola Company to offer its soft drinks, zero-sugar offerings and sparkling ...

Coke drinkers will rejoice as Carnival Cruise Line is switching beverage providers and bidding farewell to Pepsi products.

New nutritional studies validate the benefits of the popular beverage while providing another way to differentiate the drink ...

Look, Pepsi, we've been through this. The brand has an insatiable appetite for poking fun at Coca-Cola in its ads, which only serves to emphasise its position as the underdog. And while Coke's ...

Pepsi in the United States has fired a saucy summer shot at Coke’s classic “Share a Coke” campaign, by ditching names entirely and slapping food on the label instead. Pepsi has tossed out ...

This spring, Coca-Cola revived its popular “Share a Coke” campaign, with a digital marketing focus designed to reach a new generation. Now Pepsi would like a word.

Pepsi is cheekily borrowing a page from Coca-Cola's playbook. 'Share a Pepsi' is a new campaign that riffs off Coke's iconic idea of putting names on bottles. Pepsi's twist is skipping people and ...