Pepsi also has a broad lineup of snack brands like Doritos, Cheetos, and Lay's Potato Chips. PepsiCo. Inc. and The Coca-Cola Corporation are the two powerhouses controlling the bulk of the carbonated ...
While the idea was far-fetched, as Coca-Cola was the king of soft drinks for decades prior, it actually worked; the campaign's commercial ... that Pepsi was on the road to pull ahead of Coke ...
However, PepsiCo with its witty 'any time' tag line kicked off the summer campaign with a message that why wait for a particular moment when every moment is better with a Pepsi in hand.
The protesters in Pepsi's disaster of a commercial may not have had a message ... which works with big brands like Budweiser and Diet Coke, says the ad was just a simple case of terrible judgment.
Launched with a splashy full-page print ad in The Times of India, Pepsi’s latest move cleverly positions itself as the all-day refreshment king, in contrast to Coke’s game-time focus.