Is your product a high-end offering or are you a bargain brand? Do you sell to women or men? Is your warranty a major selling point? These are examples of ways companies position their products or ...

Few business owners find themselves in a market where they are the only company selling a certain product or service. Competition is thick in most markets, so you need to differentiate yourself and ...

When the upstart Victory Brewery brought its beer to a limited number of store shelves in 1996, the product came along without the usual frothy dose of marketing common to the industry. The ...