ISpot.tv has received Media Rating Council (MRC) accreditation for its ability to identify, verify and track national TV ad occurrences across 178 linear and broadcast networks, per details shared ...

EDO, a data, measurement and analytics software company co-founded by actor Edward Norton, was ordered to pay $18.3 million to ad-measurement firm iSpot following a lawsuit by iSpot alleging EDO ...

Video ad measurement rivalry is so fierce, it’s spilling from the boardroom to the courtroom. Last week, a jury in California awarded $18.3 million to video measurement firm iSpot to resolve its ...

iSpot attribution powers Roku's optimization for better campaign performance Roku, Inc. (NASDAQ: ROKU) is now the first major streaming publisher to use iSpot’s Outcomes at Scale product for the ...

Roku is now the first major streaming publisher to use iSpot’s Outcomes at Scale product for the explicit intention of optimizing off outcomes. iSpot attribution powers Roku's optimization for better ...

Swoop and iSpot have joined forces to deliver insights into cross-platform ad exposures against specific audiences for healthcare and pharma marketers. Through the newly announced partnership, ...

AI-focused healthcare shop Swoop and ad measurement company iSpot announced a partnership Thursday morning to elevate advanced audience capabilities for pharma marketers. This integration combines ...

The U.S. Joint Industry Committee (JIC) has completed its mid-term audit of Comscore, iSpot and VideoAmp, reaffirming the certification and currency-grade readiness of all these firms, per a press ...

NEW YORK—The ad tech platform TripleLift has reached a deal with the TV measurement company iSpot.tv that will give all of TripleLift's programmatic clients access to iSpots’ Streaming Competitive ...

NEW YORK — TV and video measurement company iSpot has named a veteran “technologist” to serve as its new Chief Technology Officer. In his new role, Nipun Dureja will oversee the unified structure of ...

Company’s Data Connect maps every household and individual and connects exact viewership of linear and streaming ads to outcomes When you purchase through links on our site, we may earn an affiliate ...