Google Ads now lets advertisers connect external data to conversions, improving measurement and performance.

Rokt, the leading ecommerce technology company using machine learning and AI to make transactions more relevant to each ...

JCDecaux measures what you can’t see by rolling out internationally the only holistic tool to assess the full impact of ...

The Council set its position on amending the market stability reserve for a smooth launch of the emissions trading system for ...

A new eMarketer and Amazon Ads survey finds 55% of advertisers say ROI measurement is the top barrier to increasing digital audio spend, despite research showing strong long-term performance.

In the age of data-driven marketing, measurement is everything. The Measurement & Data track at B2BMX 2026, powered by Advertising Week, focuses on ...

In this write-up, we review the basics of currency investing and show how FOXY has produced its diversifying returns. Read ...

Paid Placements bridges the gap between flat-fee creator sponsorships and the measurable, performance-driven accountability brands expect from affiliate. SEATTLE, Feb. 17, 2026 /PRNewswire/ -- Levanta ...

Compared to existing approaches as well as state-of-the-art models, the researchers found that their tool works better than current snow-water equivalent measurement forecasting methods for about 90% ...

Relying on GA4 alone leaves AI SEO analytics lost in the Bermuda Triangle of measurement. Learn what’s missing – and what to track instead.

Researchers at the University of Würzburg have shown that dung beetles suffer in canopy openings that have been deliberately created to promote biodiversity. Rising temperatures are significantly ...

The Iowa House may vote on bills barring local trans antidiscrimination policies and exempting conversion therapy from the definition of child abuse.