Incremental marketing is the strategy of increasing advertising expenditures and product exposure when certain benchmarks are met.

Peter Grindrod CBE, Professor in Oxford University's Mathematical Institute and Co-Investigator of the Erlangen AI Hub, outlines why mathematics is ...

Since its introduction in 1990, the commissioning layer of the NHS has been the most reorganised part of the health service, and it is changing once again. In this guest article, Nigel Edwards reviews ...

Vera describes her upbringing as emotionally restrictive rather than overtly violent — a constant pressure to conform, to ...

Haoyu Cheng, Ph.D., assistant professor of biomedical informatics and data science at Yale School of Medicine, has developed a new algorithm capable of building complete human genomes using standard ...