“You can chop down a tree with a hammer.” A veteran advisor in Northern California taught me that concept. His point was perseverance can win the day, even if there are better ways of doing things. It ...

A successful business requires a lot of patience, perseverance, dedication, hard work and a little bit of luck, but it also needs a powerful marketing strategy to be able to identify its target ...

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...

Forbes contributors publish independent expert analyses and insights. Lien De Pau, founder of The Big Exit. Sell your biz for max value. Good marketing can help your small business become more ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Whether the attacks are focused on the marketing team or its customers, marketers must make cybersecurity a top priority throughout their campaigns. Here are four reasons it’s an essential part of a ...

Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.

E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online selling.

Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut what doesn’t. Strategy over activity. High-output marketing often hides a ...

From ABM to the use of firmographic data, insight-driven marketing strategies have become more sophisticated in recent years. Intent data has the power to make marketers outreach more effective and ...

PeakMade’s Happy Place Campaign leveraged feedback from students and resulted in a record lease-up for 2023. Image courtesy of PeakMade Real Estate An eye-catching property can be a very beneficial ...