Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. In an on-demand, digital-first world where one’s first ...

SEO can improve your website ranking, and PPC advertising can boost your brand sales, but it's your content marketing that can touch the heartstrings of your target audience. If client loyalty is what ...

What is B2B content marketing? B2B content marketing is the creation and distribution of valuable and relevant content to attract and engage businesses. Simple enough, right? However, if you’re a B2B ...

Sometimes it's not what you say but how you say it. B2B marketers often learn this the hard way... if we learn it at all. The truth is you can have all the right information. All the right benefits.

Influencer marketing is now a $24 billion industry. Yet CMOs face a paradox: Influencer marketing is booming, but trust is eroding. One study shows that while 88% of consumers say authenticity matters ...

Creating standards, guidelines, processes, and workflows for content marketing is not the sexiest job. But setting standards is the only way to know if you can improve anything (with AI or anything ...