These formulas offer major staying power—and will leave your complexion looking better than before you applied it.

Eye makeup can be your best ally—or your worst enemy. Here’s how to avoid the most common eyeshadow mistakes that can make ...

The best Black Friday makeup deals to to expect in 2025 – as well as some early live deals – from brands like Merit and REFY.

The Bobbi Brown Primer is favoured by makeup artists and casual wearers alike for it's vitamin-rich properties, moisturising effects and ability to create the ideal makeup base ...

Winter often brings dry air and low humidity, which can strip the skin of its natural oils. The result? Rough, flaky, and ...

Kylie Jenner is entering her popstar era, and here's a full tutorial for how you can get the iconic King Kylie makeup look.

Welcome to Retail Therapy by Prevention! In this series, our editors provide thoughtful, honest reviews of what we’ve been testing lately that we want you to know about—because we refuse to keep these ...

If you want to support independent women's media, become a Mamamia subscriber. Get an all-access pass to everything we make, ...

With the wedding season around, the focus is on the brides and how they prep well enough to look their best. A dermatologist ...

Do you face the problem of eyeliner smudging under your eyes, turning into a dark shadow that spoils the beauty of your ...

POV Beauty started with five streamlined skincare products created to enhance customers' natural glow while prepping their faces for makeup. This week, the brand entered new territory with the release ...

Today, Behr Paint Company announced the launch of BEHR PREMIUM PLUS® ECOMIX™ Plant-Based* Paint & Primer, an innovative paint and primer that combines positive environmental benefits with ...