What’s the most valuable lesson you’ve learned about identifying your ideal customer, and how has this lesson shaped your ...

As a start-up or even an established business facing tough times, it is hard to be picky about customers. But with a little effort and thoughtful planning, you can attract more ideal customers and ...

Chasing every paying customer can divert your team’s focus and energy away from your strategic goals. The wrong customers also drain morale and negatively influence product development. To fire a ...