“Make me look like a K-pop star,” I told my Korean makeup school instructor. Three hours later, not only did I look the part, but I had also unlearned everything I thought I knew about beauty. My trip ...

Treat your scalp like skin.

So who better to walk me through the skincare trends, brands and practices actually being used by Koreans themselves (and to help dispel some of those popular stereotypes)? Read on as Kwon breaks down ...

With Korean-born plastic surgeon Dr. Eunice Park at the helm, AIREM is introducing the latest Korean innovations to the United States. Here’s what to look out for. ByAnna Haines, Former Contributor.

Add Yahoo as a preferred source to see more of our stories on Google. Read the original article on Purewow. If you’ve ever stepped into a Sephora, Ulta or even your local CVS, you have likely come ...

Your guide to buying popular Korean beauty brands and their best K-beauty products in Singapore including top brands such as Round Lab, Skin1004 and Colorgram. Read more at straitstimes.com. Read more ...