There’s nothing quite like a hair refresh to give you a serotonin boost, and the latest we’re adding to our mood board takes ...

K-beauty, one of South Korea’s top cultural exports, has historically lagged when it comes to catering to more diverse audiences. But that’s starting to change as interest spreads across the US and ...

Similar to a regular lash lift, Belska explains the lasting power of a Korean lash lift: "The results last up to 8 weeks." The longevity of Sennen's results lined up with this, she notes: "I am now 12 ...

I’ve been using K-beauty for nearly three decades now—and still, I get confused by the products and terminology at times. While innovative ingredients such as PDRN are currently buzzwords, one of the ...

Korean beauty has truly gone global. According to the South Korea Ministry of Food and Drug Safety, the country’s cosmetics exports reached a record US$10.2 billion in 2024, making it the world’s ...

You know you’ve made it as a celebrity makeup artist when TikTok is so flooded with videos about your work that there’s a Reddit conspiracy claiming you’ve surely paid the creators who posted them.

Let's be honest, we all crave a glass-like glow, and that is where Korean skincare products come into the picture. That spotless, flawless, shiny skin does steal the show whenever and wherever you go.

South Korea's cosmetics exports hit a record high last year, driven by the global popularity of Korean culture and the country's efforts to diversify export markets, data showed Friday. Outbound ...

What does Black beauty mean to you? Black beauty is confidence, creativity, and being able to show up as myself. Growing up in a Jamaican household, I was surrounded by strong women in a culture that ...