The visual identity of a football team is the helmet. Some college teams have had traditional iconic helmets that stand the test of time. Some do not.

Evenly matched offenses and redemption storylines on both benches with the women’s game tipping Feb 14th at 1 pm ET ...

LSU AD Verge Ausberry said that the school is not stopping looking for different ways to generate revenue after recently ...

Finding more money is the name of the game for college athletic departments right now, and LSU became the first school in the ...

SEC programs are embracing uniform advertising as a new revenue stream. How colleges are navigating sponsorship patches and the business of gameday.

The university announced the competition apparel for 21 LSU teams will feature the logo for Woodside Energy, which is a ...

"LSU Athletics, in a precedent-setting, multi-year deal, has announced a first-of-its-kind jersey patch partnership with ...

The LSU Tigers are looking forward to a new season with head coach Lane Kiffin running the show after finishing 7-6 last season. But management isn’t the only thing changing for the program. A small ...

LSU Athletics, in a precedent-setting, multi-year deal, has announced a first-of-its-kind jersey patch partnership with ...

LSU Athletics announced on Monday a multiyear partnership with Woodside Energy that will place the company’s logo on ...

Programs can soon begin cashing in on the recently approved uniform sponsorship patches, with LSU being the first to unveiled ...