Data-driven attribution and smart bidding are no longer optional when targeting a generation that loops between video, social ...

While Super Bowl champions Seattle Seahawks dominate on field, the Miami Dolphins lead on brand distinctiveness, ...

Your car knows you’re hungry—the aim plan to put sponsored ads on your car’s infotainment screen, giving automakers a lucrative revenue stream.

There was a time when celebrities were integrated more deeply into brand narratives, inhabiting distinct brand worlds rather ...

Moreover, thanks to Spotify's 2025 earnings of $12.48 per share, its stock is trading at a price-to-earnings (P/E) ratio of ...

Uncover the charm of practical winter giveaway products over luxury selections. Find out what makes them a preferred choice ...

What these examples show is that while the internet has always been quick to judge rebrands, perhaps the best judge is time.

Hollywood is fighting back against a new AI tool that creates near-perfect video recreations, raising legal risks for AI makers and the companies that use their tools.

Digital ads disappear the moment someone scrolls past them. A custom-branded case sits on a desk, rides in a bag, and gets pulled out at coffee shops. That kind of repeated, passive exposure builds ...

OpenAI has partnered with two defense technology companies that the Pentagon has selected to compete to develop ...