Data-driven attribution and smart bidding are no longer optional when targeting a generation that loops between video, social ...

While Super Bowl champions Seattle Seahawks dominate on field, the Miami Dolphins lead on brand distinctiveness, ...

The chatbot wars entered the Super Bowl this year. At Super Bowl LX, a ChatGPT competitor paid millions of dollars for commercials mocking the leading artificial intelligence chatbot's plans to put ...

The digital screens that allowed for the quick turnaround — nonexistent a few decades ago and commonplace today — are an ...

Here's how you show ads without ruining the fun ...

Your car knows you’re hungry—the aim plan to put sponsored ads on your car’s infotainment screen, giving automakers a lucrative revenue stream.

Moreover, thanks to Spotify's 2025 earnings of $12.48 per share, its stock is trading at a price-to-earnings (P/E) ratio of ...

There was a time when celebrities were integrated more deeply into brand narratives, inhabiting distinct brand worlds rather ...

Hollywood is fighting back against a new AI tool that creates near-perfect video recreations, raising legal risks for AI ...

Hemsworth is cast against type, where he usually plays fearless, cocksure heroes like Marvel’s Thor. Hemsworth is also the ...

Mississippi State baseball will have an on-field advertisement at Dudy Noble Field from BankFirst starting with the 2026 season.

One former addict fears late-night games during the Fifa World Cup will lead to reckless gambling with special offers ...