There is a good chance that UK-based football supporters know Chelsea is an area of London, so CFC LDN isn’t targeted at them ...

Branding is design. It’s the logos, typefaces, and design systems that bring a company to life. But it’s also strategy. A rebrand can reveal the priorities, motivations, and aspirations of a company ...

Raggy is a grinning, baby-faced Blackpool FC devotee in his early forties, who helps run the Armfield and who will almost ...

Gregg Evans explained one theory as to the August start date in an in-depth article for The Athletic examining the ...

Bithumb, the second-largest cryptocurrency exchange in Korea by trading volume, has signed a sponsorship deal with FC Seoul ...

McLardy McShane co-founders Don McLardy, a former Melbourne FC president, and Mike McShane, a Foundation Hero, have longstanding ties to the club. The company’s ongoing support aligns with its broader ...

When a team is in its first season, as an expansion team is, expectations are rightfully spirited and the energy around the ...

Any video game is better than no video game, but now that the bar has been raised, fans expect more from College Football 26.

NWSL has new kits for every one of the league's 14 teams. Photos and thoughts on each of the new uniforms for the 2025 season ...

With HMD sponsoring FC Barcelona, the home of Mobile World Congress, it isn't surprising that it's chosen here to announce ...

Welcome to Sportico's transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

Portland Thorns FC of the National Women's Soccer League announced a sponsorship deal with home security firm Ring. The partnership will include logo placement ... The company will also back ...