We catch up with the boss of the tech company’s global business group at Cannes Lions following its most recent AI update for ...

The social media platform is expanding Advantage+ with tools that aim to improve campaign performance. The new features ...

Meta Platforms Inc., the owner of Facebook and Instagram, is pushing deeper into AI-generated advertisements in a bid to make it cheaper and simpler for marketers to craft their messages.

After gaining dominance in search and ad tech, Meta has set eyes on ad creation. We speak to advertising agency leaders on ...

A growing number of chief execs believe their businesses have lost the point of marketing, according to a McKinsey report ...

Key Takeaways Shares of Meta Platforms got a boost Monday as the tech giant announced plans to introduce paid advertising to ...

Meta to intensify push to help physical stores drive data-led footfalls via social-first discovery and AI services, says ...

The days of “No ads! No games! No gimmicks!” are over. That was the slogan coined by one of the founders of WhatsApp, Brian ...

Meta said on Monday that Arun Srinivas has been appointed as the managing director and head of its India operations ...

Meta is finally bringing ads on WhatsApp, eleven years after the social media giant acquired the platform, whose founders ...

In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to ...

In a major reversal of a decade-old promise, Meta is introducing ads and paid subscriptions to WhatsApp, signaling a new ...