To standardize key metrics for the mobile interactive industry for the first time ever, the Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA) have released “Mobile Web ...

The proliferation of internet-enabled mobile devices like smartphones and tablets has brought about a paradigm shift within marketing and advertising. With good reason, brands are increasingly looking ...

After ten years of over-hype, Eric Schmidt says, the mobile web is about to take off--and so is mobile web advertising. "It's the recreation of the Internet, it's the recreation of the PC (personal ...

As a small business owner, Liz understands the unique challenges entrepreneurs face. Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce ...

The MMA has released Mobile Web Advertising Measurement Guidelines for the US, but what direction are B2B marketers’ mobile strategies heading this side of the pond? Maxine-Laurie Marshall ...

It's hardly news that mobile phones and other devices are more and more widely used each year. Many businesses, however, still haven't caught on to another, related trend: the massive growth of mobile ...

AI-powered interactive ads enable dynamic, two-way conversations directly within the ad space. Shoppers can ask questions and receive real-time, contextually relevant answers in natural language. Meta ...

Businesses today employ various mobile device marketing strategies and understand that their customers may opt to buy immediately from their smartphones. They need a mobile-friendly website to create ...