In the music business, creating the music is just half the battle. You have to find a way to let people know about your music. At this stage, it's time to treat music like a business. If you feel you ...

The 2025 edition of our Music Marketing Campaigns of the Year report contains details of the year’s best campaigns from all ...

Without a doubt, Spotify has established itself as something more than a simple music streaming company. It is a platform ...

Independent artists often spend countless hours trying to “crack the Spotify code.” Many experiment with the DIY route, plead with curators for playlist placements, or turn to third-party promotion ...

In case you missed it, last week we hosted our first ever Music Ally Marketing Week – a new tentpole online event culminating in the official release of our coveted […] ...

Since 1998, AllHipHop.com has pioneered delivering Hip-Hop news. Get our daily email for exclusive, breaking news, and weekly digests, all curated for the true Hip-Hop enthusiast. Stay connected and ...

Starting a music marketing company will allow you to help build artist brands and increase awareness in the marketplace. Music marketing differs from music promotion in that you are building a brand, ...

For discreet promotional relationships, one need not look further in the music industry than payola. The practice of labels paying DJs to play their music ran rampant in the 50s, with one Chicago DJ ...

Electronic dance music promotion is a relatively new notion that is rapidly gaining traction in the business. It’s already a popular choice at many dance parties and club nights. This style of ...

Memes are the future of the music promotion business because they help connect artists with their fans, American professional music critic Anthony Fantano said at an event hosted by the Georgetown ...

The least exciting part about making music is marketing the music. Making music in itself requires a lot of dedication and hard work, and when all of that passion is not getting recognized enough, it ...

Punch shared his thoughts on artists using marketing and promo to go viral rather than ensuring fans rate their music. Top Dawg Entertainment boss Punch shared a message for artists who emphasise ...