Saucony's 4-Minute Ad Celebrates the Community in Solo Running

The brand's new campaign, "The Runners," released Friday, is a four-minute film highlighting all the ways that people run through a city. The runners wear five different models of Saucony's shoes, ...

When NBA legends became rappers: Remembering the Converse Weapons commercial

It's a cherished historical chestnut now, but when Converse had NBA stars rap to promote their new "Weapons," it changed the game.

Nike ad campaign nicknamed Michael Jordan the 'Black Mamba' years before Kobe Bryant adopted the persona

Roughly halfway through his Hall of Fame career, Los Angeles Lakers legend Kobe Bryant adopted one of the most iconic nicknames in NBA history. Bryant started referring to himself as the "Black Mamba.

Nike tried making Michael Jordan Black Mamba before Kobe Bryant, but scrapped it for one key reason

Back in 2002, Nike created a whole campaign around Michael Jordan and the black mamba, only to learn MJ hates snakes ...

These Nike running shoes aren’t just for pro runners

Nike builds the fastest running shoes on the planet. No matter what pace you run, if you’re in the market for a new pair, we have a few recommendations.