Nike is taking another major step into the NIL space. In the process, the company is also strengthening its relationship with ...

The Toronto Tempo unveiled its first uniforms in franchise history today, marking a major milestone as the team prepares for its inaugural WNBA season. It is the first time the franchise's brand has ...

The Galen Center in Los Angeles became a place to honor Kobe Bryant’s spirit when USC played UConn. It’s been almost six ...

Nike's rise to sneaker dominance came in large part thanks to the company's marketing. More specifically, its vanguard advertising around athletes themselves. Now the brand is moving back towards that ...

Women’s college basketball doesn’t need help setting the tone—but every so often, the culture takes center stage and elevates ...

Top-ranked British tennis player Emma Raducanu is reportedly leaving Nike for Uniqlo in 2026.

LSU has extended its partnership with Nike through 2036, including a brand-new NIL program that involves select LSU athletes.

A new NIL cooperative and a contract extension with an SEC power were announced by Nike.

If you blinked during Caitlin Clark's 2025 WNBA season, you might have missed the whole thing. Between a sprained ankle, a stress reaction, and what felt like the league’s longest injury report cameo, ...

Women are steering the systems that will define the next decade. As the 2025 Forbes Power Women list demonstrates, their ...

LSU Athletics enters a new significant partnership, pair of stars on the gridiron ink massive deals.

Anyone who has shopped at a big-box store knows it can be hard to figure out where to begin. There are dozens upon dozens of options that all seem as worthy as the next, but the reality is that ...