But inside a stretch of the Grand Central station this holiday season, the air smells of vanilla and fresh pine. The scent is part of a novel advertising campaign for Bath & Body Works, which is ...

Here’s a hint: “Attention K-Mart Shoppers.” But first – some history. Holiday historians report that the first recorded ...

Holidays don’t always look traditional, especially when you’re celebrating far from home. It’s a truth familiar to millions ...

We love It’s a Wonderful Life and A Charlie Brown Christmas as much as anyone, but watching only the classics during the ...

Instacart is calling on audiences to "Get a little magic delivered" with ads that evoke the likes of "Rudolph the Red-Nosed Reindeer." ...

New spots that take a page from Rankin/Bass stop-motion classics are supported by retail media and social extensions, ...

What brand loyalty actually means, Coca-Cola’s new AI holiday ad gets the same criticism, World Series global audience sets ...

AMORY – Local merchants will get festive this weekend through Amory Main Street Christmas Open House, which will be held Nov. 8 from 10 a.m. to 3 p.m. and Nov. 9 from 1 until 5 p.m. “The Christmas ...

Burberry’s festive spot features comedian and actor Jennifer Saunders welcoming an all-star guest list to a London townhouse to celebrate Christmas together. “Twas the knight before…” opens with ...

John Lewis’ new Xmas ad campaign is the most emotionally-engaging festive campaign from the retailer in almost a decade, according to new data from DAIVID. Released this week, the latest addition to ...