Lessons on being a man (and a shirtless media sensation) from the Old Spice man. July 15, 2010— -- He's the man your man could smell like. He's on a horse. And he's changing the nature of ...

“Hello Ladies. Look at your man, now back to me, now back at your man, now back to me. Sadly, he’s not me.” The Portland-based company that created the Old Spice Man campaign, featuring a former ...

So what do you do if you’re an actor best known for a funny commercial but who wants to be taken seriously … as an action hero? That’s the dilemma facing Isaiah Mustafa, the guy in those Old Spice ads ...

The makers of Old Spice have pulled off a cheap and quick marketing coup that could change the way consumer products are promoted. In the past few days, the deodorant company invited social-media ...

What’s more studly than white stallions, diamonds, and tickets to that thing you like? How about unprompted home improvement projects, hot tubs, and swan dives? And glorious pecs. Glorious. Click here ...

Old Spice rose in popularity in the 2010s as it shifted its image to more closely associate with modern masculinity, humor, and internet culture. Remember those over-the-top “The Man You Could Smell ...

With Joe Miller's frontrunner status in doubt, the Alaska Republican's campaign is taking notes from that marketer's dream-come-true of a viral video. Yes, he's parodying the "Old Spice Man" ad to ...

Take it to the house, indeed. Chester Cheetah and Puppy Monkey Baby, Kool-Aid Man, the Pillsbury Doughboy triumphantly riding ...

The legendary alliance brings an immersive pop-up experience to SDCC, unleashing out-of-this-world freshness to equip fans with the power to Smell Like a Hero and celebrate the blockbuster hit ...