VIP CONTRIBUTOR Lisa Raehsler SEM Strategy Consultant at Big Click Co. Video is dominating online across PPC ads and social media channels. Unfortunately, many advertisers still repurpose social ...

One of the great tragedies of the digital marketing world is that “PPC” folks and “paid social” folks don’t see themselves at the same marketing table – even as ad networks push them closer and closer ...

For the modern online marketer, there is a wide variety of ways to market a business, product or service to consumers. The downside of this is that it can lead to questions about which tactics works ...

TikTok now has over a billion users worldwide and is still operating as a somewhat new social media platform, having found mainstream success three years ago. In the beginning, it was clear that this ...

Leeds-based digital marketing agency Circus PPC has expanded its service offering with the launch of a new paid social department, supported by two new hires. Caitlin Dillon has joined the agency as ...

The MONY Group has credited increasing investment in social media and a focus on loyalty for its positive interim results for the six months ended 30 June 2025. Half (£48m) of the group’s £96m ...