Cambridge Dictionary has revealed "parasocial" as its word of the year for 2025, defined as involving a connection someone feels between themselves and a famous person they do not know.Psychologists ...

TV was the initial cause of the phenomenon, which has been expanded and intensified with the development of social media.

"We've entered an age where many people form unhealthy and intense parasocial relationships with influencers." ...

Whether we admit it or not, we’re all voyeurs of the digital lives of people around us. We watch, silently, for promotions, hard launches and post-breakup haircuts, living vicariously via the boxes on ...