This ad's fast-and-loose approach to protest imagery—turning real moments into an opportunity to celebrate commerce—sounds a ...
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Pepsi’s Super Bowl Ad Stole Coke’s Iconic Polar Bear and Broke the Most Important Rule of Branding
For all the money spent on Super Bowl ads, the goal is actually pretty simple—capture the attention of a massive audience, ...
Michael Jackson did not even dabble in drugs before he was horribly injured shooting that Pepsi commercial in 1984, but the ...
Michael Jackson's disastrous 1984 Pepsi commercial was the beginning of the end of his life, even though it took decades to ...
In a new ad slated to air during Super Bowl LX on February 8, Pepsi lures a Coca-Cola stalwart, a figure meant to be seen as ...
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Pepsi's Misguided Ad Campaign That Attempted To Create A Pop Culture Statement Failed Spectacularly
The rivalry between Pepsi and Coca-Cola is maybe the most famous in all of food, and while taste certainly plays a role, it has often been a rivalry about branding. With both colas dating back to the ...
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Pepsi's newest Super Bowl ad is setting the bar high for the big game
For decades, Super Bowl commercials have garnered […] ...
A Pepsi Super Bowl commercial -- in which well-known retired NFL stars promote six brands and nine different products simultaneously -- scored the best ad recall, garnering a 53 score, according to ...
The top five most popular Super Bowl commercials are rewarding advertisers with buzz, but some may not have done enough to ...
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