The results of Ipsos' Super Bowl ad recall survey make for deeply uncomfortable reading for many of the brands that committed their budget and teams to a 30- or 60-second spot.

Michael Jackson's disastrous 1984 Pepsi commercial was the beginning of the end of his life, even though it took decades to ...

At a time when cable television advertising is quickly being pushed aside in favor of streaming or social media ads, the Super Bowl still reigns supreme as a marketing powerhouse for major ...

Fatal Seconds” airs tonight on FOX. The documentary focuses on how the infamous Pepsi commercial accident, when his hair ...

There’s a reason Bill Simmons is called “The Podfather.” The Ringer founder and host of The Bill Simmons Podcast has a knack for commerce. Back in 2020, Simmons sold his upstart media company to ...

Michael Jackson did not even dabble in drugs before he was horribly injured shooting that Pepsi commercial in 1984, but the ...

Happy Q4 earnings season! This is the time of year when the biggest brands disclose their full-year results and report on ...

In what the brand describes “a first for legacy colas,” it announced the release of Pepsi Prebiotic Cola on Tuesday, Feb. 17. “Following a sold-out Black Friday online debut last fall, Pepsi – the ...

The actress on the pop star’s hair mishap, training for the Olympics and how ‘Grease’ changed everything.

Chief Consumer and Marketing Officer Jane Wakely explains how efforts by Lay’s, Pepsi Zero Sugar and Poppi extend beyond the ...